Dr. Ken Berry, MD
Real food. Plain answers.
Real results.
A simple visual system for the Proper Human Diet brand — built from the look and feel of drberry.com.
Dr. Ken Berry, MD
A simple visual system for the Proper Human Diet brand — built from the look and feel of drberry.com.
Dr. Ken Berry is a board-certified family physician who cuts through diet noise with common sense and real food. The brand should feel like him: credible and clinical, but warm, human, and direct. Premium without being precious.
Twenty-plus years in practice. We earn trust with clarity, not hype. No miracle claims, no fear-mongering.
Farm life, family, community. Real people at real tables. Inviting, never clinical-cold or corporate.
Short sentences. Everyday words. We say "real food," not "nutrient-dense protocols." No jargon, no fluff.
A stacked serif wordmark. Use the black version on light backgrounds and the white version on photography or dark fields. Keep clear space around it equal to the height of the "D," and never stretch, recolor, or add effects.
Berry Gold is the signature. Pair it with deep navy-slate and warm off-whites for an editorial, premium feel. Black and white do the heavy lifting; teal and blush appear only as small accents.
A classic serif paired with a clean geometric sans. Headlines are set in Lora at regular or medium weight — editorial, never bold-heavy. Body copy is Montserrat, generous and readable.
The signature call to action is a fully rounded Berry Gold pill with black text. Secondary actions are outlined. On dark photography, the gold pill stays gold; ghost buttons get a light outline.
Natural light, warm tones, candid moments. Dr. Berry at home and in clinic; couples and families at the table; honest, unstyled whole foods. Heroes are full-bleed with white Lora headlines over a soft dark gradient. Never stock-cheesy or over-retouched.
